I’m Hank — a seasoned Web & Email Developer, SFMC Specialist & Engineer, UI/UX Designer, and Graphic Designer with over 20 years of experience crafting digital experiences that engage users and drive revenue. I specialize in simplifying complex processes and designing intuitive, user-focused solutions. Explore my portfolio to discover how I blend technical expertise, creative problem-solving, and a results-driven approach to deliver impactful results.
Throughout my career, I have built a strong track record of developing dynamic web content, high-impact email campaigns, and user experiences that drive business growth. With expertise in HTML, CSS, AMPScript, and Salesforce Marketing Cloud (SFMC), I am passionate about leveraging digital tools to craft compelling, customer-centric experiences. My deep understanding of design principles, content strategy, and technical implementation allows me to execute innovative projects that not only meet but exceed business goals. By merging creativity with strategic thinking, I focus on enhancing user journeys, improving website functionality, and delivering measurable results.
I am also skilled in leading cross-functional teams, managing complex projects from concept to execution, and creating solutions that are both aesthetically pleasing and highly effective. Whether optimizing web interfaces, launching new product campaigns, or creating tailored email strategies, I bring a combination of technical expertise, creativity, and strategic vision to every project I undertake.
Key Achievements:
Developed targeted content that boosted engagement through personalized campaigns, resulting in higher click-through rates and customer retention.
Spearheaded successful product and program launches, driving market growth and aligning campaigns with business objectives.
Improved website functionality, reducing bounce rates and increasing time-on-site, leading to better user satisfaction and conversions.
Designed dynamic email campaigns using SFMC, increasing open rates, click-through rates, and overall ROI.
Leveraged Salesforce Marketing Cloud to automate campaigns, enhancing efficiency while improving customer engagement.
Coordinated email, social media, and web strategies for cohesive campaigns, boosting brand visibility and audience reach.
Worked closely with designers, developers, and product teams to deliver projects that met and exceeded business goals.
Stayed current with digital marketing trends, ensuring campaigns remained innovative and competitive.
My technical skills form the core of my web and email development expertise, enabling me to build impactful, user-centric digital experiences. I combine solid coding fundamentals with a passion for design to create seamless, visually appealing solutions. Below are the key areas where I excel:
Skilled in HTML/HTML5, CSS/CSS3, PHP, JavaScript, and jQuery to create dynamic, responsive designs that engage users across devices.
Proficient with Salesforce Marketing Cloud, AMPScript, SQL, Litmus, and Movable Ink to design and optimize email campaigns that drive conversions and customer engagement.
Expert in Adobe Creative Cloud (Photoshop, Illustrator, XD, InDesign) to create compelling visuals and enhance user interfaces.
Experienced with WordPress and Shopify, building customized, scalable websites and seamless e-commerce solutions for optimal user experience.
Focused on creating mobile-friendly, adaptive websites and email templates that ensure consistent, engaging experiences on any device.
With a client-first approach, I design and build responsive websites and landing pages that prioritize user engagement and smooth navigation across devices. Combining HTML, CSS, and JavaScript with an understanding of user experience principles, I create digital experiences that not only meet client objectives but also deliver measurable ROI. My approach is to streamline web interactions, ensuring that each design is crafted for clarity and ease, maximizing the impact for both the client and the end-user.
Email Design & DevelopmentI specialize in developing mobile-responsive, data-driven email campaigns that drive client engagement and amplify ROI. By leveraging HTML, CSS, AMPScript, and Salesforce Marketing Cloud, I create emails and push notifications tailored to the client’s brand and audience. From targeted campaigns to automated journeys, I focus on delivering a high-quality product that resonates with users, enhancing interaction, personalization, and ultimately, conversion. Each email solution is thoughtfully crafted to align with client goals and meet the demands of a dynamic digital landscape.
With a strong foundation in brand identity, I specialize in crafting visual stories that resonate with audiences and elevate brand perception. From logo design to cohesive identity systems, I focus on creating modern, impactful visuals that reflect each client’s unique brand story. By leveraging Adobe Creative Cloud and strategic brand principles, I deliver designs that enhance recognition and engagement across all touchpoints. Each project is an opportunity to build a brand’s visual language, ensuring consistency and connection that drive lasting impressions and foster customer loyalty.
From concept to execution, I design branded merchandise and apparel that bring a company’s vision to life. With a focus on aligning with brand positioning and customer appeal, I create apparel that supports and enhances the overall brand identity. My approach ensures that each piece not only reflects the brand’s values but also resonates with the target audience, whether for promotional wear, team apparel, or event merchandise. By blending creativity with strategic brand alignment, I deliver designs that make a memorable, wearable impact.
Incorporating 3D design into my portfolio showcases my adaptability and ability to work across various design platforms. While much of my career has focused on 2D web and email design, I also bring a creative approach to 3D visualizations when needed, enhancing product presentations and interactive media.
In my dual role as an SFMC Engineer and Messaging Developer at Merkle/Dentsu, I played a pivotal role in delivering innovative marketing automation solutions that drove client success across multiple industries. I leveraged a strong technical skillset, combined with my expertise in Salesforce Marketing Cloud (SFMC), to create personalized campaigns that maximized engagement and revenue. My ability to balance both technical and creative aspects of marketing made me an invaluable asset to the team.
As a key point of contact for clients, I was responsible for understanding their unique business needs and translating them into actionable solutions. I developed customized campaigns that addressed their specific challenges, all while building strong, trusted relationships. Through strategic consultation, I ensured that our solutions met the clients' goals, drove engagement, and maximized ROI.
I applied my expertise in SQL and AMPScript to develop and optimize technical aspects of campaigns. Whether it was creating complex data queries for segmentation, optimizing the use of dynamic content, or personalizing user journeys, I worked to ensure that the campaigns were highly functional and aligned with client requirements. My technical development also involved automating processes, optimizing platform capabilities, and enhancing campaign performance.
I designed and developed a variety of marketing assets including emails, SMS messages, push notifications, and landing pages using HTML, CSS, and JavaScript. My focus was on creating responsive, visually appealing, and user-friendly content that performed well across all devices. Through careful attention to design and functionality, I ensured that messaging was both visually engaging and highly effective in driving customer actions.
In addition to my work in SFMC, I integrated content management systems (CMS) like WordPress, Hubspot, and Shopify into campaign workflows. This integration ensured that e-commerce and content-driven campaigns were seamless, with tailored experiences for the end user. My experience with these platforms allowed me to create comprehensive, cross-channel solutions that drove traffic, engagement, and conversions.
Regularly generating detailed reports, I analyzed key performance indicators (KPIs) and used insights to optimize future campaigns. I identified patterns in campaign performance and applied data-driven recommendations to improve outcomes. By optimizing email send times, subject lines, and segmentation strategies, I contributed to a marked increase in open rates, click-through rates, and overall campaign success.
In this role, I was responsible for driving the development and execution of complex, high-impact email marketing campaigns, collaborating with clients and cross-functional teams to meet business objectives. I worked closely with both technical and creative teams to deliver seamless, user-friendly digital experiences. Below are key accomplishments and responsibilities:
Partnered with clients and marketing teams to conceptualize, design, and execute a wide range of email campaigns. I employed industry best practices and innovative design concepts to maximize engagement and revenue growth, ensuring that each campaign was aligned with client goals and target audiences.
Utilized HTML, AMPScript, Javascript, Salesforce Marketing Cloud (SFMC), and other cutting-edge tools to develop and customize high-performing emails and landing pages. These efforts resulted in increased client prospect lists and higher conversion rates by delivering tailored, impactful communications that resonated with target audiences.
Spearheaded the adoption of mobile-responsive email coding practices, ensuring that campaigns were optimized for viewing across all devices. This initiative increased campaign reach, engagement, and business opportunities by making sure emails rendered perfectly on smartphones, tablets, and desktops.
Led the integration and testing of third-party tools such as Litmus and Movable Ink to enhance the functionality of email campaigns. This included optimizing email designs, improving personalization, and increasing deliverability. Worked alongside Deployment Specialists to ensure timely and accurate campaign execution, resulting in smoother processes and better performance.
Infused creative ideas and cutting-edge design elements into campaigns, staying current with industry trends to ensure each campaign was fresh, engaging, and aligned with client goals. By combining creativity with technical expertise, I helped clients stand out in crowded inboxes and increase customer interaction.
Leveraged a broad technical skill set, including Adobe Photoshop, SFMC, JavaScript, and advanced HTML email coding. I played a key role in driving the adoption of new tools and technologies, staying at the forefront of the industry to deliver exceptional results for clients. This technical proficiency allowed me to troubleshoot and resolve any issues promptly, ensuring smooth project delivery.
Through my hands-on approach and collaborative efforts, I contributed to the successful execution of high-quality campaigns that consistently exceeded client expectations, enhanced brand visibility, and generated measurable results.
Previous Experience
As the Senior E-Commerce Web Graphics & Email Designer at Darice, I played a key role in enhancing the company’s digital presence and customer engagement through visually impactful email campaigns and e-commerce strategies. I worked closely with the Retail Marketing team to improve the customer experience both online and in-store, driving brand awareness and business growth. Below are some of my key responsibilities and achievements:
Led the design and development of mobile-responsive email templates in Salesforce Marketing Cloud (SFMC). My work involved collaborating with the Retail Marketing team to implement new ideas and modifications to improve the effectiveness of corporate email campaigns. This included creating engaging, visually appealing mock-ups that aligned with Darice's branding and business objectives. By integrating dynamic content and personalization, we boosted open rates and user engagement, leading to higher conversion rates.
Successfully enhanced in-store communications across 34 locations by integrating targeted, on-brand messaging into digital and physical formats. By aligning the in-store signage, flyers, and email campaigns, I helped drive consistent brand messaging, which ultimately contributed to increased foot traffic and improved customer interaction both online and offline. These efforts strengthened the overall brand presence, leading to greater recognition and loyalty.
Managed and executed a variety of in-store events and customer contests that served to increase brand engagement and customer participation. Notably, I spearheaded an Easter Egg contest that played a pivotal role in growing Darice's email list by 12%. The contest also had a positive impact on the brand's social media following, expanding its reach and visibility. By combining creativity with strategic marketing, I helped increase customer participation and brand awareness through engaging experiences.
Leveraged my design expertise to elevate the Darice brand, ensuring all digital and print materials adhered to brand standards. I created visually appealing, on-brand graphics and email templates that resonated with customers and reinforced the company's identity. By staying up-to-date with the latest design trends, I ensured that the brand's online presence was always fresh and aligned with customer expectations. This approach helped drive customer engagement, foster loyalty, and attract new customers.
Worked closely with cross-functional teams to ensure that all design work, whether it was for email campaigns, in-store promotions, or online marketing efforts, aligned with the overall brand strategy. I also mentored junior designers, sharing best practices for creating visually compelling graphics that helped drive business success. My leadership and collaborative approach ensured seamless communication between design, marketing, and IT teams, leading to the successful execution of various high-impact campaigns.
Through a combination of creativity, strategic planning, and a focus on customer engagement, I played a key role in driving Darice’s marketing initiatives, enhancing the brand’s digital presence, and ultimately contributing to its overall business growth.
Whether you’re looking for a collaborative partner, need innovative web or email solutions, or have a fresh project idea, I’d love to hear what you’re working on. Let’s connect and explore how I can bring your vision to life!